SEO Blog

  • What Is Google’s Knowledge Graph?

    What Is Google’s Knowledge Graph? Google’s purpose is to provide the most relevant response to an Internet user’s search query (and to make a ridiculous amount of money doing so). Google’s search engine has gotten pretty good over the past 20 years, moving from only being able to identify [exact match] queries to understanding how […]

  • Is Click Through Rate (CTR) A Ranking Factor?

    Is Click Through Rate (CTR) A Ranking Factor? Earlier this year searchmetrics released its 2015 Ranking Factor Whitepaper based on the extensive data it collects of organic search (the paper is well worth a read). A small section of the whitepaper focussed on click through rates with an attractive graph (below) on how CTRs of search […]

  • Your Referral Traffic Is (Probably) Lying To You

    Your Referral Traffic Is (Probably) Lying To You Earlier in the year I noticed that the conversion rate from a client’s referral traffic was dropping YOY. We pride ourselves on creating targeted and loveable content and getting it out in the right places so this came as a surprise. Is our content getting less relevant? […]

  • Google Is Coming – Is Your Site Mobile Friendly?

    Google Is Coming – Is Your Site Mobile Friendly? Google recently announced that on April 21st its algorithm is changing to make mobile friendliness a greater factor in search results. This is intended to increase the quality of search results for mobile users. What’s changing? Essentially, if your site isn’t friendly for mobile users then […]